Surfbugs Brand Identity

The brief

Surfbugs, a lifestyle brand that associates itself with the VW Beetle fan base and the west coast surfing movement of the 1960's and 70's. 

The requirement was to create a logo that both the VW beetle and surfing community could connect with. The logo also had to be able to sit on merchandise, alongside other surf lifestyle brands in retail outlets and online stores.

The Surfbugs project has been put on hold due to the Covid 19 pandemic.

The logo

The logo is constructed of two parts that could live independent of each other if required.

The silhouette of a Beetle car turning into a rip curl. The word mark Surfbugs set in uppercase and in a classic font, Helvetica.

Use of logo

The logo should be powerful enough to turn any image into a marketing asset. The logo should not be commanding exposure, but compliment the hardwork of photographers and designers.

Movein Develeopments

Brian McCann Design Consultant 2024

All company logos are copyright protected. Some approved artwork was created while under contract for a third party.